76%. That is the percent of the population that are using coupons according to Promotion Marketing Association (PMA). PMA has a great coupon info site (here). Sad to say I was not one of those 76% till I got married. Talk about wasting money… the coupons not the marriage. Now we use coupons as much as we can, mostly on food. Again PMA has a stat for the food coupons. They report that on average people save 11.5% on their grocery bill. We are close to that, we save about 8-10% each week on food. That 8-10% turns into real money by the end of the month.
To do even better my wife trades coupons with another lady at work. Trading this way we get extra coupons that we actually want without having to buy an extra Sunday paper.
What I really want to know is where do these people shop? I rarely see people with coupons at the checkout. I do see signs of them, an extra coupon left behind on a shelf for someone else to claim. The first time I saw my wife leave a coupon I was lost. We didn’t need it and it was close to expiration was the reason she gave me. At the time I thought it odd. Now I pay more attention to the shelves and every so often I see an extra coupon just sitting there on the shelf. No doubt left by one of those 76% people. If you aren’t doing coupons you should. There is money to be saved. So grab a Sunday paper, clip a couple and join the majority.
Do you leave extra coupons you don’t need on shelves?
That’s it for today. Whoever left that yogurt coupon last week, Thanks. Keep an eye on your EveryDay Money.