Sunday, February 04, 2007

Crocs, Dora, and Ocean Minded

Crocs has yet to announce an official date for telling us about earnings but Friday the stock acted like blow out numbers had just hit the wire. A big fat 5.85% rise had us sitting at $54.79 for the close. And once again had me Daydreaming about $100.

After half of my position got called away last month I kept feeling that it was a mistake to have let those shares go. So a little hastily I jumped back in on January 30th. I admit I was more interested in getting in than getting a good entry price. My order was filled at $52.50, which for that day looked like a mistake. As the price continued to drop the next day my next order was filled at $50.00 and the previous day’s $52.50 looked like a bigger oops. Those two orders replaced what I had called away only at a much higher price. (Could someone please tell me why Mr. Experience gives the lessons after the test instead of the other way around?)

Besides a new 52 week high last week also brought us interesting press releases. Crocs signed an agreement with Nickelodeon. The deal puts Dora the Explorer and SpongeBob SquarePants on Crocs shoes. From what I have read those will be available this summer in some markets. I think these will sell well to the kids and translate into bottom line dollars for Crocs.

The other big announcement was that Crocs is buying all of Ocean Minded LLC. Looking at Ocean Minded’s website I see they make flip flops. I am along way from an ocean and to tell the truth never heard of the company. I will use the distance excuse rather than admitting that perhaps they design for and target a less experienced (younger) market than myself. Anyway I am guessing that their flops are now going to be made with Croslite, maybe, I haven’t heard. Dora is going to make us some dollars, Ocean Minded I’m not sure about yet.

What is your take on the Nickelodeon and Ocean Minded deals? Can we see $100 by summer?

That’s it for today. Here’s to new 52 week highs and to keeping an eye on your EveryDay Money.

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